As a barber, your income isn’t just limited to cutting hair. One of the most effective ways to increase your shop’s revenue is by selling professional styling and grooming products directly to your clients. Many barbers overlook retail sales, but offering high-quality products can boost your profits and strengthen customer loyalty. Here’s how:
1. Clients Already Trust Your Recommendations
When you use a product on a client’s hair or beard, they’re naturally going to ask what it is and where to get it. Instead of sending them to someone else's website or shop, keep the products right in your shop so they can purchase them on the spot.
2. Display and Pricing Tips to Increase Sales
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Place products at the front desk or near mirrors where clients see them.
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Offer deals to encourage bulk buying.
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Educate clients by explaining how to use the products effectively.
3. Talk To Clients About the Products You Use
The ability to hold a good conversation is one of the key skills in barbering. Most clients come in expecting to talk to their barber about their day, week or even month. You can use this to your advantage. Talk to your clients about the products you're going to use for their style and learn the benefits and selling points of each one. This way you can naturally open up a conversation about the products you sell, getting you much closer to a sale.
Apothecary 87 offers great wholesale prices on our wide range of products. With premium formulas & fragrances that will keep your clients coming back, you're almost guaranteed that rebooking or extra sale.
💈 Boost your profits today by stocking premium styling and shaving products. Apply for wholesale pricing here:
