Scoop a small amount out the tub and rub into your hands until the paste starts to dry.

Apply the Matte Paste evenly throughout the hair, starting at the roots and working out. Style as desired.

Hold | Medium
Weight | Light
Finish | Matte

To find the right styling product for you, there are 5 things you need to know. 2 things about yourself:

1) Hair Type. You don't need to be an expert, just know what your hair does and how it behaves. For example, is it thick or thin, does it naturally have volume, does it grow in particular ways? etc.

2) Hair Style. You'll need to think about the volume, hold and finish mostly.

Once you know these elements about your hair, combine them with 3 pieces of information from the product, to see if they create the look you want. This information is:

1) Hold. This is how strong the product is, and how well it keeps the hair style in shape. Consider how your hair type may work with the hold on the product you are looking at.

2) Weight. Some products are heavier/lighter in the hair than others. Think about the style you want how your hair naturally is, and if you want to add volume or take it away.

3) Finish. Lastly, what the product looks like when it's in. Is it high shine, matte, or more lived in and natural, and how does that work with the hair style you want to achieve.

A sweet and rich vanilla scent that can blend with almost any other fragrance in your routine, with ease.

Key Ingredients:
Bentonite Clay - Helps strengthen and moisturise hair
Tribehenin - Helps prevent moisture loss
Bees Wax - Can help promote hair growth by stimulating the hair shaft and smoothing split ends

INCIs:
Aqua (Water), Bentonite (Clay), VP/VA Copolymer, Tribehenin, Cetyl Alcohol, Cera Alba (Bees Wax), Lanolin, Paraffinum Liquidum, Ceteareth-25, Alcohol Denat.' Parfum, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Ozokerite, PVP, Propylene Glycol, Ammonium Acroloyldimethyltaurate/VP Copolymer, Cl 77268:1

This ingredient list is subject to change. For the most accurate and up to date information, please refer to the product label/packaging.

All Apothecary 87 products are formulated with performance at the forefront of what we do. We use ingredients with a track record of quality and function.