A beard isn’t just facial hair; it’s a statement. Whether you’re rocking a neatly trimmed goatee or a full, thick mane, your beard deserves the kind of care that makes it stand out. At Apothecary 87, we understand that. We’re here to guide you through the essential steps to achieving your best look — with products designed to help you grow, maintain and control your beard
A great beard starts with healthy skin. Beard care isn’t just about the hair—it’s about taking care of the skin underneath it too. Your skin is just as important, if not more, and keeping it clean, hydrated, and nourished is key to maintaining healthy beard growth. We recommend starting your routine with a high-quality face wash, avoid using body soaps, body washes & all in one products. This ensures your skin stays healthy, hydrated, and ready to support the growth of a strong, vibrant beard.
Pro Tip: Stay away from harsh soaps & shampoos, as they can leave your skin dry and irritated. For more information on how to take care of your skin beneath your beard, check out this guide to the best face wash from GQ.
When you think of beard oil, you might imagine a simple, scented product to add some fragrance to your beard. But beard oil does so much more than just smell good. Our Beard Oil nourishes and hydrates both your beard and the skin beneath. It softens, reduces frizz, and prevents dryness and itchiness, leaving you with a beard that’s soft to the touch and free from any potential dandruff & flakes.
Using high-quality, natural oils is key for a healthy beard. Whether you're looking to soften coarse hair or simply keep your face feeling fresh, a few drops of oil each day will make all the difference. We’ve carefully crafted our oils with ingredients like argan oil, jojoba oil, and vitamin E, all known for their nourishing properties.
How to Use: A few drops rubbed between your palms and massaged into your beard will keep it soft, conditioned, and manageable all day long. The oil absorbs quickly, leaving behind a subtle fragrance that’s fresh, never overpowering.
Did You Know? Beard oil isn’t just for the beard—it’s also great for the skin underneath. For more insight into how to use beard oil to keep both your skin and facial hair healthy, explore this step-by-step guide to beard oil on Healthline.
At Apothecary 87, we do Beard Balm differently. Most people think of the classic round tin balm, based on beeswax or another wax product. We find traditional Beard Balms greasy, and not fit for purpose. While they can help to provide additional hold, they often make your beard feel stiff and uncomfortable throughout the day.
We believe that a great balm should not only help to condition and moisturise your beard, but should keep it feeling fresh, light, and natural. That’s why we’ve carefully crafted our Beard Balm to be rich in nourishing oils and butters, without the heavy waxy finish. Our balm softens and hydrates your facial hair, providing all the control you need without the stiffness. It’s designed to be easily absorbed, so you can maintain a well-groomed appearance without feeling like you’ve weighed your beard down with excess product.
Your grooming routine isn’t complete without the right tools. We stock Kent’s Folding Comb and Moustache Comb which are designed to work in harmony with your beard care products. Combing your beard regularly not only helps distribute the oils and balms evenly, but it also helps train your facial hair to grow in the right direction.
A good beard brush can also help to improve your routine, especially if you’re growing a longer beard. It stimulates the skin underneath, promotes blood flow, and helps detangle hair while distributing natural oils. The key is to be gentle—avoid tugging on your hair, as this can cause breakage.
Even the most well-maintained beards need regular trims. At Apothecary 87, we know that grooming is about more than just growing your beard—it’s about shaping it. If you’re unsure where to start, we recommend booking a session with a professional barber. If you happen to be local to the Doncaster Area, we have our own Barbershops where you can experience our products and get advice from our beard experts. For those who prefer to do it themselves, a high-quality beard trimmer is a must.
Make sure to trim any split ends and shape your beard to your desired length. A good rule of thumb is to trim every 4-6 weeks, depending on your growth rate. It’s also important to keep the neckline and cheek lines sharp to give your beard a clean, defined look.
If you're serious about your beard care, why not treat yourself to the full Apothecary 87 experience? Our Beard Set has everything you need to elevate your grooming routine, from our signature beard oils to the soothing balm and cleansing shampoo. It’s the ultimate all-in-one package for maintaining a healthy, styled beard.
For more information on our complete beard care sets and to browse our full range of beard grooming products, head over to our official Beard Care Collection.
At Apothecary 87, we believe that a great beard is more than just a style—it’s an investment in yourself. With the right care, your beard will not only look amazing but feel great too. Every product in our line is crafted with care and precision, designed to give your beard the attention it deserves.
Take your beard game to the next level. Whether you’re just starting out or looking to refine your routine, our premium grooming products will help you achieve the best version of your beard.
Ready to get started? Check out our full range of premium beard care products and master your routine with Apothecary 87 today.
