Beards have become a staple of modern masculinity, symbolizing confidence, style, and character. But achieving and maintaining the perfect beard isn’t just about letting your facial hair grow. It requires the right grooming products and techniques, and that’s where beard balm comes in. Unlike beard oil, which primarily focuses on hydration, beard balm is a multitasking product that provides conditioning, styling, and shape control. Apothecary 87’s Beard Balm is designed to be your go-to solution for beard care, with powerful ingredients such as plant keratin which offer unique benefits that make it an essential part of any grooming routine.

Learn more about keratin supplements with this article from Healthline.

What Is Beard Balm?
Beard balm is traditionally a semi-solid grooming product, made with beeswax designed to moisturise, condition, and help style your beard.

We find traditional balms outdated, they lead to a greasy feeling when applied and don't allow you to rework your beard through the day. That's why we created Apothecary 87 Beard Balm, a hydrating, soft leave in conditioner that smells great, soothes your skin and provides a gentle, easily re-workable hold. 

Why Beard Balm Is a Game-Changer for Your Beard
Using beard balm can transform your beard in several ways:

• Hydration and Conditioning: The nourishing oils in beard balm hydrate the skin beneath your beard, reducing dryness and itchiness. This is especially helpful for longer beards where natural oils struggle to reach the ends.
• Improved Appearance: Beard balm gives your beard a fuller, healthier look. It can even make patchy beards look thicker by adding volume and shine.
• Light Styling Control: With our unique formula, Apothecary 87 Beard Balm allows you to tame unruly hairs and shape your beard, without stiffening your beard.

How to Use Beard Balm for the Best Results

1. Start with a clean, dry beard.
2. Take a small amount of beard balm (a pea-sized amount should do for shorter beards; adjust for longer beards).
3. Apply evenly throughout your beard, working from the roots to the tips.
4. Use a beard comb or your fingers to shape and style as desired.

Using beard balm as part of your daily routine will help you achieve a well-groomed, healthy-looking beard that feels as good as it looks.

Conclusion
Apothecary 87’s Beard Balm is more than just a grooming product—it’s an investment in your beard’s health and style.

If you're new to beard grooming, check out our All in One Guide to Beard Care, where you will find everything you need to get started, and check out our Beard Care Collection.