What makes our Botanical Shampoo different from other shampoos found in large supermarkets, as well as other luxury shampoos? Well, there's a lot to it, and it took us a long time to perfect but now that it's arrived, we thought we'd let you all know what makes it so good!

The Ingredients?

The ingredients consist of just about every essential fruit oil that we know to be amazing for your hair and skin; Grapefruit, Orange & Lemon, which all strip product out easily. The likes of Juniper Berry, Grapefruit and Lavender oils keep your skin nourished underneath to prevent dryness and dandruff, whilst a range of other ingredients (such as Eucalyptus, Corn/Wheat/Soy Proteins, Radish Root & Barley Seed Extract) all help keep the hair healthy after that product is pulled out. Then, the presence of charcoal removes impurities, as well as any hair product that you may have used during the day, meaning styling your hair again afterward is a doddle.

We only use carefully selected natural ingredients and avoid using unneeded chemicals in our products as we believe these are unnecessary and can potentially do more harm than good to your hair and skin. As well, our Botanical Shampoo is vegan and paraben-free!

A quick rundown on parabens: They are common preservatives used in most hair care and cosmetic products. They are a cheaper alternative to and mimic anti-microbial agents in plants. Research has shown that parabens damage your hair and scalp.

The Fragrance?

The fragrance is mainly derived from the variety of ingredients involved in making the product, a blend of fruit oils come together to leave your hair and beard with a fresh scent of citrus, whilst still providing an undertone of fruits.

Designed to not be an overpowering scent, but just enough to keep reassuring you that your hair is healthy and ridded of impurities.

The Ethics?

Since the beginning of Apothecary 87, we have never tested on animals and we've always tried to be vegan-friendly. This didn't stop when it came to creating our Botanical Shampoo! We stuck to our morals and after 18 long months, we finally got it right, by testing on ourselves! As well, we always make sure we're doing right by you, so our products provide only the benefits you require, without any of the nasty stuff! All natural!

The Effects?

Now, this is the part we struggled with most during the creation of our Botanical Shampoo, we know what shampoo is and what it does, but how could we set ourselves apart from the rest?

The answer? Our carefully picked ingredients. Charcoal and a large variety of essential fruit oils, blended together perfectly to craft a shampoo designed to strip out any product, whilst leaving your hair feeling the cleanest and healthiest it's ever been.

Charcoal was added to absorb any impurities in your hair, all the stuff you don't want in it, charcoal gets out. This includes helping with getting hair products out your hair so that it's back to its natural state. The essential fruit oils aid in cleansing the hair and nourishing your scalp/face, without drying out either of them.

In summary, it goes above and beyond when it comes to cleaning your hair, by removing all the impurities, nourishing your skin underneath, cleansing your hair and leaving it with a fresh scent of citrus. Do you need any more convincing?

The Dark Secret?

The colour of our Botanical Shampoo comes from the presence of Charcoal in the ingredients, now this isn't just to make it look cool (although it definitely helps), Charcoal provides benefits to your hair! It is designed to absorb impurities from your hair, this includes all the nasty stuff you don't want in there, as well as any product that is in your hair!

All in all, the charcoal mixed with the citrus oils, makes this a shampoo that strips the toughest products. The addition of the botanical ingredients and proteins mean your hair and scalp stay feeling healthy, rather than dry and damaged.